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智能时代地方政府网络舆情技术治理的困境及应对策略

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面向智能技术介入网络舆情生成和传播的新环境,分析智能时代网络舆情特征、地方政府网络舆情技术治理面临的困境以及应对策略,对维护国家意识形态安全政权安全,以及促进社会和谐稳定发展具有重要意义.通过实地调查、文献调研、舆情案例分析等实证研究,综合运用归纳和演绎方法,围绕网络舆情主体、客体以及传播媒介等方面,分析了人工智能技术介入后网络舆情的特征,并从人工智能技术在网络舆情监测预警全流程作用出发,分析了智能时代地方政府网络舆情技术治理面临的困境.智能时代网络舆情呈现出主体"非人化"、网络舆情客体多样化以及智能算法加速网络舆论传播等方面特征.当前一些地方政府舆情治理部门面临处理能力跟不上、舆情监测算法智能化程度弱、缺少推演预警手段、跨平台治理难等系列困境,提出了应从树立网络舆情智能化治理理念、构建智能化网络舆情监测预警系统以及建立网络舆情多部门联动处理机制等方面的应对策略.
Challenges and strategies for technical governance on online public opinion by local governments in the age of intelligence
This study aims to analyze the characteristics of online public opinion in the age of intelligence,the challenges faced by local governments in technological governance of online public opinion,and strategies for addressing these challenges.This is cruci-al for maintaining national ideological security and regime stability,as well as promoting social harmony and stable development.Through empirical research methods such as field surveys,literature reviews,and case studies of public opinion,this study employs both inductive and deductive approaches.It analyzes the characteristics of online public opinion after the intervention of artificial in-telligence technologies by focusing on the subjects,objects,and media of dissemination.Additionally,it examines the challenges faced by local governments in technological governance of online public opinion,considering the role of artificial intelligence tech-nologies throughout the entire process of monitoring and early warning.In the intelligent era,online public opinion exhibits charac-teristics such as"dehumanization"of the subject,diversification of the objects of public opinion,and accelerated dissemination of public opinion through intelligent algorithms.Currently,some local government departments responsible for public opinion govern-ance face several challenges under existing conditions,including inadequate handling capacity,low level of algorithmic intelligence in public opinion monitoring,lack of predictive and warning methods,and difficulties in cross-platform governance.The study pro-poses strategies to address these challenges,such as establishing an intelligent governance concept for online public opinion,con-structing an intelligent online public opinion monitoring and early warning system,and creating a multi-departmental linkage mecha-nism for handling online public opinion.

online public opiniontechnological governance challengesresponse strategies

熊金国、郭腾、周凯、牛中盈、钟松延

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航天科工网络信息发展有限公司,北京 100039

枣庄市网络安全保障中心,山东 枣庄 277000

网络舆情 技术治理困境 应对策略

2024

网络安全与数据治理
华北计算机系统工程研究所(中国电子信息产业集团有限公司第六研究所)

网络安全与数据治理

影响因子:0.348
ISSN:2097-1788
年,卷(期):2024.43(11)