Projected Image and Perceived Image of Wuxi Nianhua Bay Scenic Area Tourism:A Comparative Study Based on Network Text Analysis
Based on the theories of image perception and online communication,this paper uses network text analysis tools to conduct a comparative analysis of the officially projected image and the tourists'perceived image of Wuxi Nianhua Bay scenic area.The results show that there are certain similarities and differences between the two in terms of tourist attractions,tourist environment,tourist facilities and services,tourist experience,and so on.Among them,the consistency between the tourists'perceived image and the officially projected image of tourist attractions is relatively higher,while there is a significant deviation between the tourists'perceived image and the officially projected image of tourist facilities and services.Suggestions are made through IPA model analysis.In the maintenance area,the advantageous aspects should be maintained and strengthened;in the improvement area,efforts should be made to increase the promotion of personnel,parking,and transportation services;in the opportunity area,interactions with surrounding scenic spots should be made to prolong tourists'stay and increase tourism consumption;in the advantage area,natural advantages should be fully utilized to develop new tourism products suitable for different tourist groups.
tourism imageprojected imageperceived imageWuxi Nianhua Bay scenic area
NETL
NSTL
万方数据
