民俗节庆旅游的转化与发展研究——以溱潼会船节为例
Transformation and Development of Folk Festival Tourism:A Case Study of Qintong Boat Festival
叶设玲 1梁峰 1牛文蕾1
作者信息
- 1. 无锡职业技术学院,江苏无锡 214121
- 折叠
摘要
作为传统文化与旅游融合的产物,民俗节庆旅游不仅对文化传承有着重要的价值,同时也能带动地方知名度提升和旅游业发展.基于对第十届至第十六届溱潼会船节旅游活动主题与内容的分析,归纳总结其活动理念、活动内容的创造性转化经验,提出以品牌、体验与特色为核心的民俗节庆旅游创新性发展路径,推进民俗节庆旅游高质量发展.
Abstract
As a product of the integration of traditional culture and tourism,folk festival tourism not only has important value for cultural inheritance,but also can promote local popularity and tourism development.Based on the analysis of the theme and content of tourism activities from the 10th to 16th Qintong Boat Festival,this paper summarizes the creative transformation experience of the activity concepts and content,and proposes an innovative development path for folk festival tourism centered around branding,experiences,and distinctive features,to promote high-quality development of folk festival tourism.
关键词
民俗节庆旅游/创新性发展/溱潼会船节Key words
folk festival tourism/innovative development/Qintong Boat Festival引用本文复制引用
出版年
2024
NETL
NSTL
万方数据