Transformation and Development of Folk Festival Tourism:A Case Study of Qintong Boat Festival
As a product of the integration of traditional culture and tourism,folk festival tourism not only has important value for cultural inheritance,but also can promote local popularity and tourism development.Based on the analysis of the theme and content of tourism activities from the 10th to 16th Qintong Boat Festival,this paper summarizes the creative transformation experience of the activity concepts and content,and proposes an innovative development path for folk festival tourism centered around branding,experiences,and distinctive features,to promote high-quality development of folk festival tourism.
folk festival tourisminnovative developmentQintong Boat Festival
NETL
NSTL
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