The Development of the Cross-Border E-Commerce Ecosystem in Nanjing Jiangbei New Area:A Factor Analysis
In order to conduct an in-depth study on the current development level of cross-border e-commerce in Nanjing Jiangbei New Area,the main factors affecting its development were quantitatively measured,and an empirical study was carried out based on factor analysis.The results indicate that the main factors affecting the construction of the cross-border e-commerce ecosystem in Jiangbei New Area are the technical support for cross-border e-commerce,the development of overseas warehousing facilities,platform fees and other factors related to the development level of cross-border e-commerce.In contrast,enterprises in Jiangbei New Area are relatively satisfied with the convenience of customs clearance and the support of special funds,and these factors have little impact on the development of cross-border e-commerce.Thus,Jiangbei New Area should focus on improving its cross-border e-commerce technological support,one-stop services,and overseas warehousing construction on the basis of fully leveraging its own advantages,so as to enhance the aggregation level of the e-commerce ecosystem in Jiangbei New Area and promote its sustainable high-quality development.
Nanjing Jiangbei New Areacross-border e-commerceecosystemfactor analysis
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