Red Culture Image of the Dabie Mountains in News Media Reports
Based on the reports of Anhui mainstream media on the Dabie Mountain red culture,this paper employs the theory of metaphorical framing to investigate the types of metaphorical framing used and its impact on the dissemination of red culture of the Dabie Mountains.The research found that the relevant reports mainly used ten metaphorical framing structures,such as human body,color and architecture,etc.The deep frames activated by these structures,such as"sacrifice and dedication","unity,struggle and inheritance","faith and dedication"and other red cultural images,are effective attempts of media to promote the red culture of the Dabbie Mountains.The use of metaphorical framework can help the audience to have a deeper understanding of the spiritual connotation of the red culture of the Dabie Mountains.The purpose of this study is to provide reference for discourse strategies for effective discourse interaction between media and audience and to enhance the influence and appeal of the red culture of the Dabie Mountains.
万方数据
维普
