Research on the Differentiation of College Students'Knowledge Payment Consumption Demand:Based on SEM Model
With the continuous innovation of the knowledge service market,knowledge payment has become an important way for college students to obtain and digest knowledge.College students'knowledge payment pays more attention to personalized demands and practical values,and they rely on knowledge payment platforms to effectively obtain knowledge.Based on a questionnaire survey of students from four universities in Huainan City,this study used the statistical method of SEM to test the theoretical model path,aiming to explore the differences in knowledge payment needs among college students and to identify the factors affecting college students'knowledge payment.This study found that there were significant differences in college students'knowledge payment behavior under different background factors.In addition,students'demand for their own development have led to an increase in their demand for knowledge payment.But knowledge payment still has problems such as high prices and uneven quality.Based on this,the article proposes some suggestions for the future development of knowledge payment for college students.
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