As a traditional culture spanning hundreds of years,Huizhou merchants'culture is characterized by both regional and humanistic features.How to creatively transform and innovatively develop it in the era of experience economy?The article believes that it is necessary to enrich and innovate the image dissemination methods of Huizhou merchants'culture in the present time,to carry out creative transformation of Huizhou merchants'culture in both content and form with the help of modern digital technology,and to enhance the dissemination,influence and appeal of Huizhou merchants'culture through the establishment of diversified image dissemination methods such as film and television dissemination,network dissemination,short video,live video broadcasting,and so on.
experience economyHuizhou merchants'cultureimage communication
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