Empirical Study on Multimodal Red Tourism Linguistic Landscape:Taking Traditional Villages in the Revolutionary Old Area of the Dabie Mountains as an Example
Traditional villages in revolutionary old areas are not only precious heritage of Chinese agricultural civilization,but also the main carrier for promoting red culture and spirit,which is of great significance for inheriting the red gene.In the new era,revolutionary old areas are based on the advantages of local red culture,deeply exploring the discourse resources of traditional village red tourism,actively adapting to the trend of digital transformation of red culture and tourism,and promoting the integration of rural revitalization and red tourism development.Based on the multimodal theory,this paper explores the linguistic landscape of red tourism in revolutionary old areas and interprets the multimodal characteristics of the linguistic landscape of red tourism.Research has found that the modal symbols and language code combinations of red tourism symbols are diverse,highlighting the information and symbolic functions of the red tourism language landscape.The explanation of red tourism combines linguistic and non-linguistic symbols to enrich the modal content of red tourism landscape.Red tourism media utilizes digital technology to construct a modern multimodal red tourism linguistic landscape.
revolutionary old areastraditional villagesred tourism linguistic landscapemultimodal