首页|多模态视域下红色旅游语言景观实证研究——以大别山革命老区传统村落为例

多模态视域下红色旅游语言景观实证研究——以大别山革命老区传统村落为例

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革命老区传统村落不仅是中华农耕文明的宝贵遗产,更是弘扬红色文化、红色精神的主要载体,对赓续红色基因具有重要意义.新时代,革命老区立足本土红色文化优势,深入挖掘传统村落红色旅游话语资源,积极顺应红色文旅数字化转型趋势,推动乡村振兴和红色旅游融合发展.基于多模态理论基础,对皖西大别山革命老区红色旅游语言景观进行探究,解读红色旅游语言景观多模态特征.研究发现:红色旅游标识模态符号与语码组合形式多样,突出语言景观的信息功能和象征功能.红色旅游讲解结合语言符号和非语言符号,丰富红色旅游语言景观模态内容.红色旅游媒介借助数字技术手段,构建现代化多模态红色旅游语言景观.
Empirical Study on Multimodal Red Tourism Linguistic Landscape:Taking Traditional Villages in the Revolutionary Old Area of the Dabie Mountains as an Example
Traditional villages in revolutionary old areas are not only precious heritage of Chinese agricultural civilization,but also the main carrier for promoting red culture and spirit,which is of great significance for inheriting the red gene.In the new era,revolutionary old areas are based on the advantages of local red culture,deeply exploring the discourse resources of traditional village red tourism,actively adapting to the trend of digital transformation of red culture and tourism,and promoting the integration of rural revitalization and red tourism development.Based on the multimodal theory,this paper explores the linguistic landscape of red tourism in revolutionary old areas and interprets the multimodal characteristics of the linguistic landscape of red tourism.Research has found that the modal symbols and language code combinations of red tourism symbols are diverse,highlighting the information and symbolic functions of the red tourism language landscape.The explanation of red tourism combines linguistic and non-linguistic symbols to enrich the modal content of red tourism landscape.Red tourism media utilizes digital technology to construct a modern multimodal red tourism linguistic landscape.

revolutionary old areastraditional villagesred tourism linguistic landscapemultimodal

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铜陵学院外国语学院,安徽铜陵 244061

革命老区 传统村落 红色旅游语言景观 多模态

安徽省哲学社会科学规划青年项目

AHSKQ2021D193

2024

皖西学院学报
皖西学院

皖西学院学报

影响因子:0.299
ISSN:1009-9735
年,卷(期):2024.40(4)
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