Under the background of Chinese educational modernization and educational digital transforma-tion,the variable of media integration is gradually transformed into the increment of cultivating the soul of colleges and universities,which brings new opportunities and challenges to the ideological and political ed-ucation in colleges and universities.In the face of the new situation and new tasks,colleges and universi-ties should adhere to innovation and actively build a new pattern of publicity ideological and cultural work,actively promote the high integration of traditional advantages of ideological and political work with infor-mation technology,explore the transformation of"integrated media+ideological and political"education mode,and use media integration to enable high-quality development of ideological and political work and improve the effectiveness of moral education.Let the ideological and political education in the new era be full of vitality.
integrated mediaideological and political educationintegrated innovation
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