Exploring the Path of Building a Public Hospital Brand through a Health Integrated Media Center—Taking Affiliated Hospital of Jiangnan University as an Example
With the in-depth implementation of the"Healthy China"strategy,the Party's 20th National Congress report has made a new plan and expectation setting for the reform path of public hospitals.At present,with the vigorous rise of new network media and the"Internet+"wave,the innovative strategy of hospital publicity work has been given higher requirements of the times.Based on the valuable experi-ence of the Affiliated Hospital of Jiangnan University(referred to as the Affiliated Hospital of Jiangnan U-niversity)in publicity practice,this study aims to building a public hospital brand from multiple dimen-sions by using the context of the new era and relying on the platform of Jiangnan Health Financial Media Center:Develop media resources to enrich publicity carriers,create new positions of convergence media to innovate publicity forms,set up accurate health science popularization to establish publicity models,exca-vate"cultural elements"to refine publicity content,etc.,so as to enhance the public awareness and brand influence of hospitals,and achieve significant enhancement of"brand"effect.
Jiangnan health integrated media centerpublic hospitalbrandconvergence media
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