Abstract
One of the politeness strategies,which has recently been observed,is the use of a semantically weak scalar expression to implicate the meaning of one or more of its stronger alternatives in a face-threatening context-a speech situation in which a loss of face can potentially be induced for the addressee,the speaker or both-out of politeness concerns.I call this type of marked scalar implicatures'non-canonical scalar implicatures'.This article provides an informed discussion of the linguistic phenomenon in a few languages and presents a new analysis of it within the neo-Gricean pragmatic framework.
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