Privacy protection cooperation strategies between e-commerce platforms and merchants based on government regulation
In the process of e-commerce transactions,users'privacy leakage problems emerge endlessly.Under the framework of government regulation,this study explores the strategic interaction between mobile e-commerce platforms and merchants in terms of privacy protection.By constructing a cooperative and non-cooperative differential game model that considers the dynamic change of mobile e-commerce privacy protection level and reputation,the research analyzes optimal decisions of all parties under various conditions and discusses the impact of related parameters on the optimal decision.The findings indicate that factors such as the government's reward-penalty ratio,market conditions,and profit relationships significantly influence the platform's subsidy strategy,and this strategy effectively encourages merchants to enhance their efforts in privacy protection.Furthermore,the effort towards privacy protection in a cooperative scenario between platforms and merchants is only affected by the government's reward-penalty coefficient.Simultaneously,the collaboration between the parties eliminates the double marginalization effect,and significantly increases the overall level of privacy protection and the reputation of e-commerce,thereby maximizing the overall benefits.
user privacy protectiongovernment regulationdifferential gameplatform subsidycollaboration
万方数据
维普
