A Study of Xi'an's Overseas Image Based on the NOW Corpus
高敏娟1
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作者信息
1. 西安航空学院人文与外国语学院,西安 710077
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摘要
城市形象是国家形象的组成部分,对城市的发展具有一定的推动作用.基于News on the Web(NOW)新闻语料库,运用Fairclough批评话语分析法的三维分析框架,观察近13年来海外媒体围绕西安的话语表征及形象建构.研究发现,西安在海外呈现的是历史悠久的文化名城与现代化大都市融合的形象,展现了传统与现代的交织.随着"一带一路"的推进,西安的区位优势和国际影响力日益凸显.在此基础上,提出了凸显西安的多元形象、讲好"一带一路"故事、创新传播方式、打造文化品牌等优化西安海外形象的建议,以期为提升西安及其他城市的国际影响力提供借鉴.
Abstract
The city image is a component of national image and plays a certain role in promoting urban development.Based on the News on the Web(NOW)corpus,this study employs Fairclough's three-dimensional analysis framework of critical discourse analysis to examine the discourse representation and image construction of Xi'an in overseas media over the past 13 years.The research findings indicate that Xi'an is portrayed internationally as a city that blends its rich cultural heritage with modern urbanization,reflecting the interplay between tradition and modernity.With the advancement of the Belt and Road Initiative,Xi'an's geographical advantages and international influence are becoming increasingly prominent.Based on these findings,this study proposes suggestions for optimizing Xi'an's overseas image:highlighting its diverse identity,effectively narrating the story of the Belt and Road Initiative,innovating communication methods,and building cultural brands,aiming to provide a reference for enhancing the international influence of Xi'an and other cities.
维普
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