Social and economic development and the improvement of living standards have changed people's consumption concepts,and the proportion of consumption of cultural and creative products has increased,ushering in new opportunities for the development of cultural and creative products.Colleges and universities shoulder the important responsibility of cultural inheritance,and the cultural and creative products of colleges and universities have become an important channel for campus cultural dissemination.Taking Xi'an University as an example,this study provides an in-depth understanding of the current situation and existing problems of the development of cultural and creative products in colleges and universities through investigation and research,and explores the direction and countermeasures of campus cultural and creative development,so as to promote the image construction and cultural construction of colleges and universities,and provide reference for the development of cultural and creative products on campuses.
关键词
校园文创/文化创意/问题/开发建议/西安文理学院
Key words
Campus Cultural Creativity/Cultural Creativity/Problems/Development Suggestions/Xi'an University
万方数据