Problems and Development Suggestions for Cultural Creativity on College Campuses——A Case Study of Xi'an University
Social and economic development and the improvement of living standards have changed people's consumption concepts,and the proportion of consumption of cultural and creative products has increased,ushering in new opportunities for the development of cultural and creative products.Colleges and universities shoulder the important responsibility of cultural inheritance,and the cultural and creative products of colleges and universities have become an important channel for campus cultural dissemination.Taking Xi'an University as an example,this study provides an in-depth understanding of the current situation and existing problems of the development of cultural and creative products in colleges and universities through investigation and research,and explores the direction and countermeasures of campus cultural and creative development,so as to promote the image construction and cultural construction of colleges and universities,and provide reference for the development of cultural and creative products on campuses.
Campus Cultural CreativityCultural CreativityProblemsDevelopment SuggestionsXi'an University
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