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网络自媒体视阈下高校思想政治教育话语建构研究

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网络自媒体是多样化元素并联呈现的新型传媒形态,作为新时代高校思想政治教育的重要载体,搭建了思想政治话语传播的双重场域和新型环境,在为高校思想政治教育带来应然优势的同时,也裹挟着一定的显在困境.自媒体场域多元旋律并奏使思想政治教育话语内容逻辑失调;受众群体蔽明塞聪压缩思想政治教育话语传播效能;话语角色失位加剧受教育者极化.为此,高校需辩证看待此次"危"与"机",优化话语内容、更新话语策略、正位话语角色、清朗自媒体平台,转"危"为"机",增进高校思想政治教育话语传播的实效性.
On New Construction of College Ideological and Political Education Discourse under The Background of Network We-Media
Network we-media is a new form of media with multiple elements in parallel.In the new era,as an important carrier of ideological and political education in universities,it has built a double field and a new environment for the dissemination of ideological and political discourse.Network we-media brings advantages to ideological and political education in universities,but also carries some difficulties.Therefore,we need to look at the difficulty and opportunity from multiple angles.In this way,some strategies can be adopted to increase the efficiency of discourse communication in university ideological and political education:optimizing discourse content,up dating discourse strategies,correcting discourse roles,and rectifying the we-media platform.

Network We-MediaUniversity Ideological and Political EducationDiscourse ConstructionIdeology

党艺晋、洪涛

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兰州理工大学马克思主义学院,兰州 730000

网络自媒体 高校思想政治教育 话语建构 意识形态

2024

西安文理学院学报(社会科学版)
西安文理学院

西安文理学院学报(社会科学版)

CHSSCD
影响因子:0.199
ISSN:1008-777X
年,卷(期):2024.27(2)