Network we-media is a new form of media with multiple elements in parallel.In the new era,as an important carrier of ideological and political education in universities,it has built a double field and a new environment for the dissemination of ideological and political discourse.Network we-media brings advantages to ideological and political education in universities,but also carries some difficulties.Therefore,we need to look at the difficulty and opportunity from multiple angles.In this way,some strategies can be adopted to increase the efficiency of discourse communication in university ideological and political education:optimizing discourse content,up dating discourse strategies,correcting discourse roles,and rectifying the we-media platform.
关键词
网络自媒体/高校思想政治教育/话语建构/意识形态
Key words
Network We-Media/University Ideological and Political Education/Discourse Construction/Ideology
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