The 20th National Congress of the CPC proposed to comprehensively promote rural revitalization,and the development of"tea and tourism integration"plays an important role in promoting rural revitalization.Tea and tourism integration is a new development model generated by the collision between the transformation and upgrading of traditional tea industry and the rapid development of rural tourism,and the integrated development of tea and tourism is the internal demand for the development of tea and tourism industry.Taking Pingli County of Shaanxi Province as an example,this paper analyzes the current situation and advantages of the integrated development of tea industry and tourism industry,as well as the relationship between the mutual promotion and integrated development of tea industry and tourism industry.It analyzes the problems such as lack of brand awareness and not obvious integration of tea tourism in the integrated development of tea industry and tourism industry in Pingli County by means of field investigation and data consulting,and puts forward targeted development suggestions.It conforms to the new trend of the integrated development of tea tourism in Pingli County,provides a new idea for the development of rural revitalization in Pingli County,Ankang City,and creates great potential for realizing the strategy of rural revitalization.
关键词
乡村振兴/平利县/茶旅融合/发展策略
Key words
Rural Revitalization/Pingli County/Integration of Tea and Tourism/Development Strategy
维普
万方数据