Research on International Communication of Chinese Culture from the Perspective of New Media——A Case Study of the"Chinese Bridge"Online Group Exchange Project
Research on International Communication of Chinese Culture from the Perspective of New Media——A Case Study of the"Chinese Bridge"Online Group Exchange Project
With the rapid development of new media technology and the acceleration of globalization,the external communication of Chinese culture is facing new opportunities and challenges.In this context,effective communication paths and strategies are crucial.This article aims to explore the paths and strategies for the external communication of Chinese culture in the new media era by studying the historical background and current situation of Chinese cultural communication.Taking the"Chinese Bridge"online group exchange project as an example,this article analyzes the characteristics of the communication form,communication content and communication channels of Chinese culture in the new media era through questionnaires,and puts forward suggestions for the optimization of communication strategies to contribute to the spread of Chinese culture internationally.
关键词
新媒体/中华文化/传播路径/对外传播
Key words
New Media/Chinese Culture/Dissemination Path/External Dissemination
万方数据