摘要
在中国式现代化进程中,推进文化和旅游深度融合是繁荣文化事业和旅游产业的时代要求.以武当文旅融合发展为个案,阐述地域武术文化与旅游产业深度融合的理论逻辑、实践创新与推进路径.地域武术文化与旅游产业深度融合的逻辑机理遵循"融合起点-融合过程-融合形式-融合效应"的脉络.其实践创新呈现为文化内涵不断丰富、融合主体逐渐多元、融合基础不断夯实、产业体系不断完善、线下线上营销同频共振、文旅服务水平持续提升.在此基础上,提出融合推进路径:理念融合,强化深度融合的内在动力;职能融合,建立深度融合的合作机制;资源融合,提升深度融合的文化内涵;产业融合,丰富深度融合的业态品种;推动市场融合,放大深度融合的综合效益.
Abstract
In the process of Chinese modernization,promoting the profound integration of culture and tourism becomes a requirement of the times for the flourishing of cultural endeavors and the tourism industry.Taking the integration of Wudang culture and tourism as the research case,this paper elucidates on the theoretical analysis,logical mechanism,practical innovation,and promotion pathway towards achieving a deep fusion between regional martial arts culture and the tourism industry.The logical mechanism behind integrating regional martial arts culture with the tourism industry follows a progression from"fusion starting point-fusion process-fusion form-fusion effect".The practical innovation presents as continuously enriching cultural connotations,gradually diversifying integration subjects,continuously consolidating integration foundations,continuously improving industrial systems,resonating with offline and online marketing,and continuously improving the level of cultural and tourism services.On this basis,multiple paths for promoting integration are proposed:conceptual integration,strengthening the internal driving force of deep integration;functional integration,establishing a deep integration cooperation mechanism;resource integration,enhancing the cultural connotation of deep integration;industrial integration,enriching the variety of deeply integrated business formats;market integration,amplifying the comprehensive benefits of deep integration.
基金项目
教育部人文社会科学研究项目(23YJC890028)
国家社会科学基金(19BTY122)
维普
万方数据