Research on the Development Process of Japanese Sports Industry under the Background of Sports Culture in Different Periods
Japanese sports culture deeply reflects its social changes and the development of The Times,and has gone through three symbolic stages:In the Showa Sports Culture period,Japanese sports experienced a development process from difficult revival to all-round prosperity,which not only promoted the progress of sports industry,but also played a key role in the reconstruction of national spirit;With the continuous prosperity of the economy,the period of"Heisei Sports culture"ushered in an unprecedented wave of diversification,the sports industry was unprecedentedly prosperous,the level of sports competition was significantly improved,and mass sports were widely popularized and became an indispensable part of national life.Entering a new era of"Linghe Sports culture",sports culture pays more attention to innovation,inclusiveness and sustainability,and the deep integration of science and technology and sports has injected new vitality into the development of sports industry.Based on this,this paper examines the three periods of Showa,Heisei and Reiwa in Japan from a macro perspective,and focuses on how the evolution of sports cultural characteristics provides unique value for the development of sports industry under the background of the three different periods.