Sports consumption serves as a crucial engine for expanding domestic demand and plays a significant role in facilitating the smooth flow of the domestic economic cycle.The guiding role of sports consumption policies in stimulating the vitality of residents'sports consumption has become increasingly prominent.Taking the Shanghai sports consumption voucher policy,a quasi-natural experiment,as an example,based on the panel data related to the operation of sports enterprises from 2018 to 2022 and employing the difference-in-differences model,an empirical study is conducted to explore whether the implementation of local sports consumption voucher policies can generate positive effects.The results indicate that the Shanghai sports consumption voucher policy can significantly enhance the operating income of sports enterprises,and the conclusion remains valid after robustness checks.The heterogeneity analysis reveals that this policy has a more favorable effect on stadium-type enterprises.This research also summarized the effective practices of local sports consumption voucher policies,providing strong evidence for the positive effects of policy implementation,and put forward suggestions:the positive effects of sports consumption voucher policies should be fully affirmed;a reasonable balance should be struck among regional development disparities,and a long-term mechanism for the issuance of sports consumption vouchers with sound institutional norms and effective supervision should be comprehensively constructed;digital technology support should be strengthened,feedback channels for policy implementation should be established,the policy implementation process should be optimized;stimulate the vitality of market entities,effectively release the effect of sports consumption voucher policy.
NETL
NSTL
万方数据
