In the context of globalization,cross-cultural exchanges have become increasingly frequent,and the importance of regional image in international communication has become increasingly prominent.With the public release of the Guiding O-pinions on Promoting the Development of the Western Region in the New Era to Form a New Pattern,it is of even more important significance for the times to explore the model of regional image communication.From the perspective of cross-cultural commu-nication and the Belt and Road Initiative,this paper analyzes the basic characteristics of Shaanxi culture,explores the innova-tion of the regional image communication model based on cross-cultural awareness,and explains in depth the communication model based on cases,so as to provide a reference for the practice of international communication of regional images.
cross-cultural awarenessinternational communication of regional imagethe Belt and Road Initiative
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