跨文化自觉视阈下区域形象对外传播模式研究
米钰 1郭继荣 2李蓓岚2
作者信息
- 1. 西安交通大学外国语学院;西安外国语大学外国语言文学研究院
- 2. 西安交通大学外国语学院
- 折叠
摘要
全球化背景下,跨文化交际日益频繁,区域形象在对外传播中的重要性不断凸显.随着《新时代推进西部大开发形成新格局的指导意见》的公开发布,探究区域形象传播模式更加具有重要的时代意义.本文从跨文化传播视角出发,结合共建"一带一路"倡议,在分析陕西文化根脉特点的基础上,探究基于跨文化自觉的区域形象传播模式创新,并根据具体案例对传播模式进行深层阐释,为区域形象对外传播实践提供借鉴.
Abstract
In the context of globalization,cross-cultural exchanges have become increasingly frequent,and the importance of regional image in international communication has become increasingly prominent.With the public release of the Guiding O-pinions on Promoting the Development of the Western Region in the New Era to Form a New Pattern,it is of even more important significance for the times to explore the model of regional image communication.From the perspective of cross-cultural commu-nication and the Belt and Road Initiative,this paper analyzes the basic characteristics of Shaanxi culture,explores the innova-tion of the regional image communication model based on cross-cultural awareness,and explains in depth the communication model based on cases,so as to provide a reference for the practice of international communication of regional images.
关键词
跨文化自觉/区域形象对外传播/"一带一路"倡议Key words
cross-cultural awareness/international communication of regional image/the Belt and Road Initiative引用本文复制引用
出版年
2024
NETL
NSTL
万方数据