Promoting International Communication of China's Cultural Heritage Through Digital Media and Diverse Approaches
With the development of globalization,cultural exchange has become an important bridge connecting different countries and nationalities.As a carrier of a country's cultural soft power and a showcase of international image,cultural heritage plays a crucial role in international exchange.Traditional promotion methods are no longer able to meet the needs of the new era,and digital media provides a new platform and possibility for the overseas transmission of cultural heritage.At the same time,various forms of cultural and art exchanges,educational exchanges,and tourism cooperation also contribute to the expansion of the international influence of cultural heritage.Through case studies of relevant cultural heritages at home and abroad,this article analyzes the application of digital media and diversified methods in conveying values,enhancing international identity,and stimulating innovative thinking.The article also explores the problems and challenges in the communication process,and proposes the adoption of multidimensional strategies to ensure the positive impact of cultural heritage transmission,thereby enhancing the international dissemination effect of Chinese cultural heritage.
international dissemination of cultural heritagedigital media strategycross-cultural audience analysissocial media optimizationvirtual reality
NETL
NSTL
万方数据
