Research on the impact of digital economy on the export of China's cultural products to countries along"the Belt and Road"
To investigate the impact of China's digital economy development on its cultural product exports and related matters,this paper conducted empirical analysis using data spanning from 2010 to 2019,focusing on the digital economy's development in China and countries along"the Belt and Road",and China's export of cultural products to countries along"the Belt and Road".We established an evaluation index system for the digital economy's development and employed multi-index panel factor analysis to gauge its progress in China and sampled countries along the route.Utilizing the expanded gravity model of trade,we examined how the digital economy's development impacts China's cultural product exports to these countries,employing heterogeneity analysis for deeper insights on disparities.Our findings reveal substantial disparities in the digital economy's development levels among"the Belt and Road"nations.Furthermore,we observed a significant positive effect of each country's digital economy development on the export of China's cultural products.The impact of the digital economy varies across countries with differing income levels,demonstrating diverse promotional effects.Additionally,we identified varying impacts on different types of cultural products,with books,newspapers,and periodicals experiencing the most significant influence.Moving forward,efforts should concentrate on optimizing the digital economy's development environment and enhancing its level in China.Strengthening comprehensive cooperation and cultural exchanges within the digital economy domain with"the Belt and Road"countries is crucial.Deepening integration within the digital cultural industry is essential for improving the current state of cultural product trade,ultimately fostering high-quality development in cultural trade.
digital economycultural trade"the Belt and Road"product exportgravity model of trade
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