Online Sales Differentiation Strategy of Agricultural Products From Remote Rural Areas
Using differentiation strategy to solve the problem of online sales of agricultural products from re-mote rural areas in China is conducive to solving "the contradiction between unbalanced and inadequate development and the people's ever-growing needs for a better life".The cultivated land area and agricultural production are both small in remote rural areas ;yet they keep their natural endowments and intensive cultivation tradition,so they have the advantage of implementing differentiation strategy.The economic research shows that the better the eco-nomic developed areas the better acceptance of high prices,and higher geographical location distance with the better the economic developed areas,the better the acceptance of high prices.Therefore,the remote rural areas are suit-able for implementing differentiation strategy in the central cities with relatively distant geographical location.Since the traditional circulation mode has many disadvantages,such as long supply chain,high loss rate,many informa-tion nodes,incomplete information,imperfect market system and backward trading mode,this paper points out that the use of electronic commerce can improve the circulation efficiency of rural agricultural products in remote rural areas and improve their product value.It is necessary to improve online sale of agricultural products in three dimensions such as value chain reconstruction,product brand construction,and supply chain optimization to ensure the successful realization of the differentiation strategy of online sale of agricultural products from remote rural are-as.
online sale of agricultural productsrural e-commerceremote riral areasdifferentiation strategycirculation efficiency
NETL
NSTL
万方数据
维普
