As an important force of public cultural supply,private theater companies play a key role in helping rural cultural revitalization and promoting rural cultural governance.In the process of rural cultural revitalization,there are multiple embedding phenomena such as political embedding,administrative embedding and socio-cultural embedding.The development of private theater troupes is the process of embedding them into the social system,continuously absorbing and integrating various resources,accumulating political legitimacy,social legitimacy,and administrative legitimacy,and screening and determining core competitive strategies.In this process,winning sup-port from local governments,creating high-quality brand plays,cultivating talent for opera performances,and im-plementing differentiated market competition strategies are effective measures that private theater troupes can take to achieve rapid development in promoting rural cultural revitalization.