体育服装企业战略转型研究
Research on Strategic Transformation of Sports Clothing Enterprises
赖文榕 1陈铮铮1
作者信息
- 1. 华侨大学工商管理学院,福建泉州 362000
- 折叠
摘要
近年来,随着社会和经济的发展,消费者对服饰的需求偏好有了些许改变,体育鞋服行业的竞争日益加剧,众多体育鞋服企业为了谋求发展开始进行战略转型.安踏体育用品有限公司作为我国体育鞋服标杆企业,始终密切关注市场环境以及消费者需求的变化,经过发展战略的调整,在竞争中脱颖而出.因此,文章选取安踏体育为研究对象,分析其财务能力,并深入探究其转型对企业绩效的影响,得出相关结论.
Abstract
In recent years,with the development of China's economy and society,due to changes in consumer preferences for product demand,competition in the sports footwear and clothing industry has become increasingly fierce.Many sports footwear and clothing enterprises have begun strategic transformation in order to seek development.As a leading player in the local sports footwear and clothing industry,Anta Sports has always closely monitored the market environment and changes in consumer demand,adjusted its own strategy in a timely manner,and made it stand out in the competition.Therefore,Anta Sports is selected as the research object,its financial capabilities is analyzed,and the impact of its transformation on corporate performance is deeply explored.
关键词
战略转型/企业绩效/体育鞋服企业Key words
strategic transformation/enterprise performance/sports shoes and clothing enterprises引用本文复制引用
出版年
2024
NETL
NSTL
万方数据