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文旅融合背景下皮革文创产品传播路径优化研究

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文旅产业作为新兴产业,正全面融入国家战略体系,成为国民经济战略性支柱产业,其创新引领性、协调带动性、共建共享性等内生优势为上下游产业链的蓬勃发展带来了机遇,特别是对皮革文创产品相关产业的发展具有深刻影响。在新时期,皮革文创产品的传播应紧跟文旅融合发展趋势,在产品矩阵打造、传播方式创新、传播渠道拓展等方面精耕细作,为皮革产业的发展和优秀传统文化的传承作出努力。
Research on Optimizing the Dissemination Pathways of Leather Creative Products in the Context of Cultural and Tourism Integration
As a burgeoning industry,the cultural and tourism sector is fully integrating into the national strategic framework,emerging as a pivotal pillar of the national economy.Its inherent advantages in innovation leadership,coordination and driving force,as well as collaborative construction and sharing,have brought forth opportunities for the flourishing development of both upstream and downstream industries,particularly exerting a profound influence on the leather creative industry.In the new era,the dissemination of leather creative products should closely follow the trend of integrating culture and tourism,meticulously cultivating and refining aspects such as product portfolio construction,innovative methods of communication,and expansion of dissemination channels.These efforts aim to contribute to the development of the leather industry and the inheritance of outstanding traditional culture.

cultural and tourism integrationleather creative productsscene-based disseminationsocial media

孙树青

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陕西服装工程学院,陕西西安 712046

文旅融合 皮革文创产品 场景化传播 社交媒体

2024

西部皮革
四川省皮革行业协会 四川省皮革学会 四川省皮革研究所

西部皮革

影响因子:0.293
ISSN:1671-1602
年,卷(期):2024.46(2)
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