As a burgeoning industry,the cultural and tourism sector is fully integrating into the national strategic framework,emerging as a pivotal pillar of the national economy.Its inherent advantages in innovation leadership,coordination and driving force,as well as collaborative construction and sharing,have brought forth opportunities for the flourishing development of both upstream and downstream industries,particularly exerting a profound influence on the leather creative industry.In the new era,the dissemination of leather creative products should closely follow the trend of integrating culture and tourism,meticulously cultivating and refining aspects such as product portfolio construction,innovative methods of communication,and expansion of dissemination channels.These efforts aim to contribute to the development of the leather industry and the inheritance of outstanding traditional culture.
关键词
文旅融合/皮革文创产品/场景化传播/社交媒体
Key words
cultural and tourism integration/leather creative products/scene-based dissemination/social media