Su embroidery is an important component of China's traditional culture and a crystallization of the wisdom of Chinese handicraftsmen,possessing significant cultural value.The article utilizes literature research and case analysis methods to summarize the existing problems in the commercialization of Su embroidery and propose corresponding solutions,exploring the shift towards marketization of Su embroidery in contemporary society and thus providing new directions for the inheritance of intangible cultural heritage skills.
关键词
苏绣/非遗/市场化/传统文化
Key words
Su Embroidery/intangible cultural heritage/marketization/traditional culture