Exploration of the Pathways for Promoting Intangible Cultural Heritage in the Context of New Media Perspectives:Taking the Dyeing and Finishing Technique of Xiangyunsha as an Example
Taking the example of the Xiangyunsha dyeing and finishing technique in Foshan,Guangdong,this article analyzes its current status and challenges.By leveraging the distinctive characteristics and advantages of new media technologies,it explores how to effectively utilize these technologies in promoting intangible cultural heritage,breaking through the difficulties encountered in its dissemination.This,in turn,facilitates cultural inheritance and innovation,enhances cultural confidence,and allows people worldwide to partake in the cultural feast brought forth by intangible cultural heritage.
intangible cultural heritagenew mediadyeing and finishing techniques of Xiangyunshapromotion method
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