Exploration of the Pathways for Promoting Intangible Cultural Heritage in the Context of New Media Perspectives:Taking the Dyeing and Finishing Technique of Xiangyunsha as an Example
Exploration of the Pathways for Promoting Intangible Cultural Heritage in the Context of New Media Perspectives:Taking the Dyeing and Finishing Technique of Xiangyunsha as an Example
Taking the example of the Xiangyunsha dyeing and finishing technique in Foshan,Guangdong,this article analyzes its current status and challenges.By leveraging the distinctive characteristics and advantages of new media technologies,it explores how to effectively utilize these technologies in promoting intangible cultural heritage,breaking through the difficulties encountered in its dissemination.This,in turn,facilitates cultural inheritance and innovation,enhances cultural confidence,and allows people worldwide to partake in the cultural feast brought forth by intangible cultural heritage.
关键词
非物质文化遗产/新媒体/香云纱染整技艺/推广方法
Key words
intangible cultural heritage/new media/dyeing and finishing techniques of Xiangyunsha/promotion method
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