In order to promote the branding and symbolic dissemination of Guangxi's Zhuang brocade,this article utilizes literature research and case analysis,taking Charles Morris'semiotic viewpoint as the theoretical framework,to analyze the role of pattern symbols in the branding of Zhuang brocade.It is hoped that this study will provide a reference for the design and development of Zhuang brocade branding.
关键词
莫里斯符号学/壮锦品牌案例分析/文化传播
Key words
Morris semiotics/Zhuang brand case analysis/semantics
维普
万方数据