The article employs the method of literary analysis,exploring the developmental trajectory of Tujia brocade from the perspectives of folklore and art.By studying the historical development of Tujia brocade and its intricate patterns,an IP image that represents the essence of Tujia brocade is meticulously crafted.Through the utilization of a youthful,narrative-driven IP image imbued with the distinctive characteristics of Xilankapu,public awareness of Tujia brocade and Xilankapu is enriched,fostering a deeper understanding of their material and spiritual significance.