The Influencing Factors of Clothing Showcase Consumption from the Perspective of Affordances
Based on the perspective of affordances,the influencing factors of consumer experience of clothing intelligent showcase were explored.Firstly,the current situation of the window was summarized,and secondly,the theory of availability and its application were sorted out and refined.Through the distribution of questionnaires,from the perspective of consumers,descriptive statistics and data analysis methods were used to verify hypothesis.The logic of consumers'purchase intention was summarized,and a realistic path of rich availability of smart window terminals based on the hypothesis is given,which has a certain reference role.
万方数据
维普
