西部皮革2024,Vol.46Issue(3) :17-19.DOI:10.20143/j.1671-1602.2024.03.017

可供性视角下服装橱窗消费的影响因素研究

The Influencing Factors of Clothing Showcase Consumption from the Perspective of Affordances

柴栎桦
西部皮革2024,Vol.46Issue(3) :17-19.DOI:10.20143/j.1671-1602.2024.03.017

可供性视角下服装橱窗消费的影响因素研究

The Influencing Factors of Clothing Showcase Consumption from the Perspective of Affordances

柴栎桦1
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作者信息

  • 1. 上海商学院,上海 200041
  • 折叠

摘要

基于可供性角度探究消费者角度下服装智慧终端橱窗的消费体验影响因素.首先概述了橱窗的现状,其次对可供性理论及其应用进行梳理和提炼;通过发放问卷,从消费者的视角,采取描述性统计与数据分析方法验证假设,梳理消费者产生购买意愿的逻辑,并基于假设给出智慧橱窗终端丰富可供性的现实路径,具有一定的参考作用.

Abstract

Based on the perspective of affordances,the influencing factors of consumer experience of clothing intelligent showcase were explored.Firstly,the current situation of the window was summarized,and secondly,the theory of availability and its application were sorted out and refined.Through the distribution of questionnaires,from the perspective of consumers,descriptive statistics and data analysis methods were used to verify hypothesis.The logic of consumers'purchase intention was summarized,and a realistic path of rich availability of smart window terminals based on the hypothesis is given,which has a certain reference role.

关键词

可供性/智慧橱窗/消费体验

Key words

affordances/intelligent showcase/consumer experience

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基金项目

上海市大学生创新创业训练计划项目(S202312050014)

出版年

2024
西部皮革
四川省皮革行业协会 四川省皮革学会 四川省皮革研究所

西部皮革

影响因子:0.293
ISSN:1671-1602
参考文献量9
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