Research on the Domestic Outdoor Clothing Brands under the Consumption Characteristics of Generation Z
The work summarizes the consumption habits of Generation Z,analyzes the current trend of outdoor lifestyle,and collects relevant industry reports to explore the development path of domestic outdoor clothing.By sorting out the industry difficulties of domestic outdoor clothing brands,a design path for domestic outdoor clothing brands that meets the consumer demands of Generation Z is obtained.The study will provide effective brand marketing recommendations for related industries,build bridges between domestic outdoor clothing brands and consumers,and provide design ideas and future development directions.
万方数据
维普
