Based on the background of China's intelligent manufacturing,China's apparel industry is actively undergoing industrial transformation or upgrading to seek sustainable development solutions.,the work introduces"marketing thinking for good"into the business model of apparel industry.From the conception of"marketing thinking for good",the relationship between"marketing thinking for good"and sustainable development of apparel industry,and how apparel brands broadening the development boundary based on"marketing thinking for good",it explores the ideas and paths of sustainable development of apparel industry through green,low-carbon,and social responsibility.
关键词
向善营销思维/服饰产业/可持续发展
Key words
marketing for good/apparel industry/sustainable development
万方数据