A Study of the Clothing Brands Sustainable Development based on"Marketing Thinking for Good"
Based on the background of China's intelligent manufacturing,China's apparel industry is actively undergoing industrial transformation or upgrading to seek sustainable development solutions.,the work introduces"marketing thinking for good"into the business model of apparel industry.From the conception of"marketing thinking for good",the relationship between"marketing thinking for good"and sustainable development of apparel industry,and how apparel brands broadening the development boundary based on"marketing thinking for good",it explores the ideas and paths of sustainable development of apparel industry through green,low-carbon,and social responsibility.
marketing for goodapparel industrysustainable development
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