Along with the continuous improvement of China's socio-economic and comprehensive national power,regional culture is receiving more and more widespread attention.Regional culture represents the unique history,tradition and values of a place,and contains rich artistic,aesthetic,economic and cultural values.Incorporating these regional cultural elements into cultural and creative design can not only promote the regional culture,but also inherit the unique style and spiritual connotation of the region,and at the same time meet the demand of consumers for personalized,unique and full of storytelling products.Taking the connotation of regional cultural elements as the starting point,this paper analyzes in detail the forms of regional cultural elements presented in the current cultural and creative design,and at the same time,strengthens the practical significance of their application in the design.Through in-depth analysis of the application of regional cultural elements in cultural and creative design,it provides targeted solutions to potential problems and promotes the innovative design of cultural and creative products.
关键词
地域文化/文创设计/文化元素/应用形式
Key words
regional culture/cultural and creative design/cultural elements/application forms