In the field of contemporary clothing design,IP image patterns have become an important design element.They not only enrich the visual effects of clothing but also provide a unique way to convey brand personality and cultural connotations.This article analyzes the application characteristics of different types of IP images in clothing design,outlines the role of IP images in enhancing the commercial value of clothing brands,focuses on the specific implementation methods of IP images in clothing design,and discusses key business strategies such as market positioning,audience analysis,and promotion strategies for IP clothing.This study provides practical guidance for clothing designers and brands to apply IP images to clothing design.
关键词
IP形象图案/服装设计/商业价值/应用方式/跨界合作
Key words
IP image patterns/clothing design/commercial value/application methods/cross-border cooperation
维普
万方数据