电子商务背景下李宁服饰组合式市场营销策略浅析
Li-Ning Fashion's Integrated Marketing Strategy in the E-commerce Context
张祎1
作者信息
- 1. 汝州职业技术学院,河南汝州 467599
- 折叠
摘要
文章探讨了李宁服饰在华南市场电子商务环境下的市场营销策略,包括整合线上线下资源、利用大数据进行精准营销、提升用户体验和满意度等措施.文章强调了产品差异化和满足消费者需求的重要性,并建议李宁服饰构建多渠道销售网络,充分利用第三方电商平台和社交平台进行品牌推广.此外,还提出了品牌建设与内容营销的重要性,建议李宁服饰通过内容营销传达品牌故事和价值,并与影响者合作,提升品牌知名度.
Abstract
This article delves into the marketing strategy of Li-Ning fashion in the Southern China market under the e-commerce environment,encompassing the integration of online and offline resources,precision marketing utilizing big data,and measures to enhance user experience and satisfaction.Emphasis is placed on the importance of product differentiation and meeting consumer needs,with a recommendation for Li-Ning fashion to establish a multi-channel sales network,fully leveraging third-party e-commerce platforms and social media for brand promotion.Furthermore,the significance of brand building and content marketing is highlighted,suggesting that Li-Ning fashion convey brand stories and values through content marketing,collaborate with influencers,and elevate brand visibility.
关键词
电子商务/服装企业/市场营销/策略研究Key words
e-commerce/apparel enterprise/marketing/strategic research引用本文复制引用
出版年
2024
NETL
NSTL
万方数据