全媒体时代视角下南京云锦的现代化传播与发展
Modernized Communication and Development of Nanjing Yunjin from the Perspective of the Multimedia Era
郭瑞菱 1谷莉1
作者信息
摘要
文章分析了南京云锦在传播过程中遭遇的问题,针对这些问题提出了一系列解决策略,并深入探讨了南京云锦在创新发展和国际化传播中所展现的新价值.研究认为,南京云锦传承者应积极投身于国际文化交流活动,采用数字化手段传承文化基因,推动技艺传授,有效扩大其传播范围,为传统文化的传承注入了新的活力.
Abstract
The article scrutinizes the challenges faced by Nanjing Yunjin in its communication process,proposing a series of resolution strategies for these issues.It further delves into the new value demonstrated by Nanjing Yunjin in its innovative development and international communication.The study posits that the inheritors of Nanjing Yunjin should actively engage in international cultural exchange activities,utilize digital means to pass down cultural heritage,promote skill transmission,effectively broaden its outreach,and infuse new vitality into the inheritance of traditional culture.
关键词
南京云锦/现代设计/产品设计/全媒体/数字化Key words
Nanjing Yunjin/modern design/product design/multimedia/digitization引用本文复制引用
出版年
2024
NETL
NSTL
万方数据