西部皮革2024,Vol.46Issue(6) :91-94.DOI:10.20143/j.1671-1602.2024.06.091

线上服装定制平台关于私人定制市场的发展研究

Development of Personalized Customization Market by Online Clothing Customization Platforms

曾凡金
西部皮革2024,Vol.46Issue(6) :91-94.DOI:10.20143/j.1671-1602.2024.06.091

线上服装定制平台关于私人定制市场的发展研究

Development of Personalized Customization Market by Online Clothing Customization Platforms

曾凡金1
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作者信息

  • 1. 青岛大学,山东青岛 266071
  • 折叠

摘要

针对在线定制平台在个性化定制领域表现不佳的问题,采用 5W2H方法制定并执行了问卷调查,并对获得的研究数据进行了彻底分析.基于这些分析发现,提出了推进在线定制平台的建议,包括细化界面交互逻辑以丰富用户体验,划分用户市场以增强平台竞争力,以及加强设计师对在线定制过程的参与以提高服务质量.

Abstract

In reaction to the inadequate performance of online customization platforms in the realm of personalized customization,a questionnaire survey was formulated and executed employing the 5W2H methodology,succeeded by a thorough analysis of the acquired research data.Grounded in the analytical discoveries,proposals were put forward for the advancement of online customization platforms,encompassing the refinement of interface interaction logic to enrich user experience,the division of user markets to fortify platform competitiveness,and the augmentation of designer engagement in the online customization process to enhance service quality.

关键词

线上服装定制平台/私人定制/问卷调查/5W2H分析法

Key words

online clothing customization platform/personalized customization/questionnaire survey/5W2H analysis methodology

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出版年

2024
西部皮革
四川省皮革行业协会 四川省皮革学会 四川省皮革研究所

西部皮革

影响因子:0.293
ISSN:1671-1602
参考文献量7
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