摘要
文章探讨了数字经济背景下服装企业转型升级的必要性,指出企业面临线上竞争、低价竞争、成本上涨等问题.为应对挑战,企业需积极拥抱变革,探索数字化生产、智能制造、可持续发展等创新路径.通过品牌差异化、数字营销、个性化定制服务等措施,提高产品附加值和市场份额.同时,强调技术创新、多样化供应链布局、数字化人才培养和引进的重要性.服装企业需注重品牌建设、技术创新、供应链管理和人才培养,以提升市场竞争力,实现可持续发展.
Abstract
This article explores the necessity for the transformation and upgrading of clothing enterprises in the context of the digital economy,pointing out that enterprises are confronted with challenges such as online competition,price competition,and rising costs.To address these challenges,enterprises need to actively embrace change and explore innovative paths such as digital production,intelligent manufacturing,and sustainable development.By implementing measures such as brand differentiation,digital marketing,and personalized customization services,the goal is to enhance product added value and market share.Additionally,emphasis is placed on the importance of technological innovation,diversified supply chain layout,and the cultivation and introduction of digital talents.Clothing enterprises need to focus on brand building,technological innovation,supply chain management,and talent development to enhance market competitiveness and achieve sustainable development.
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