"安踏"产品设计表象分析
Product Design Representation in ANTA
胡穗芳1
作者信息
摘要
文章选取安踏产品为案例,深入探讨了设计表象在产品设计过程中的重要性,并对该品牌成功经验进行了深入挖掘.研究认为安踏品牌始终坚持以消费者需求为导向,注重在产品设计中展现和传达创新、功能、品质以及文化理念.其产品不仅体现了对本土文化的传承和创新,还强调了包容性,成功将专业运动装备转化为适合广大消费者的日常服饰.此外,研究指出,未来产品设计中,拟人化语言和行为模式是关键,也是必然趋势.
Abstract
This article selects ANTA products as a case study,delving into the significance of design representation in the product design process and thoroughly exploring the successful experiences of this brand.The study asserts that ANTA consistently adheres to consumer-oriented principles,emphasizing the showcasing and communication of innovation,functionality,quality,and cultural concepts in product design.Its products not only embody the inheritance and innovation of local culture but also emphasize inclusivity,successfully transforming professional sports equipment into everyday attire suitable for a wide range of consumers.Furthermore,the research indicates that anthropomorphic language and behavioral patterns are not only crucial but an inevitable trend in future product design.
关键词
产品设计/设计文化/表象/科技Key words
product design/design culture/representation/technology引用本文复制引用
基金项目
江西省教育厅科学技术研究项目(GJJ202402)
南昌市服装数字化系统设计重点实验室项目()
出版年
2024
NETL
NSTL
万方数据