Promotion Paths and Guidance Strategies for Hanfu in Universities
Hanfu campus promotion is an effective means of spreading traditional Chinese clothing culture and enhancing the national identity of college students.On the basis of systematic research on the dissemination of Hanfu in universities,it is pointed out that there are problems in the promotion of Hanfu,such as inaccurate product design,limited knowledge dissemination,and high price positioning.We look forward to the development prospects of Hanfu in universities,and proposes promotion strategies for Hanfu from multiple perspectives such as schools,students,industries,and markets,aiming to provide guidance strategies for the campus promotion of Hanfu.
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