Research on Marketing Strategies of Clothing Enterprises in the Era of"Internet+"
This work analyzes the issue that traditional marketing models cannot meet the diverse needs of consumers,and discusses the marketing strategies for apparel companies in the Internet Plus era..It proposes strategies for marketing using internet platforms and technological means,emphasizing the importance of brand building and innovative design.At the same time,it also explores how to use big data analysis and precise marketing methods for accurate market positioning and consumer targeting to improve marketing effectiveness.