"互联网+"时代服装类企业营销对策研究
Research on Marketing Strategies of Clothing Enterprises in the Era of"Internet+"
刘俊宁1
作者信息
- 1. 山东经贸职业学院,山东潍坊 261011
- 折叠
摘要
文章分析了传统营销模式无法满足消费者多样化需求的问题,探讨了互联网+时代服装类企业的营销对策.提出了利用互联网平台和技术手段进行市场营销的策略,强调了品牌建设和创新设计的重要性.同时,还探讨了如何利用大数据分析和精准营销手段进行精准的市场定位和消费者定位,以提高营销效果.
Abstract
This work analyzes the issue that traditional marketing models cannot meet the diverse needs of consumers,and discusses the marketing strategies for apparel companies in the Internet Plus era..It proposes strategies for marketing using internet platforms and technological means,emphasizing the importance of brand building and innovative design.At the same time,it also explores how to use big data analysis and precise marketing methods for accurate market positioning and consumer targeting to improve marketing effectiveness.
关键词
互联网+/服装企业/企业营销Key words
internet+/garment enterprises/enterprise marketing引用本文复制引用
出版年
2024
NETL
NSTL
万方数据