基于技术接受模型的大学生再生服装消费意向研究
Consumption Intention of University Students for Recycled Clothing based on the Technology Acceptance Model
何宗霖 1汪自欢 1麦一轩 1吴浩杰 1王怡霏 1张焕平1
作者信息
- 1. 广州城市理工学院珠宝学院,广东广州 510850
- 折叠
摘要
为了深入研究再生服装消费理论,基于技术接受模型构建了结构方程,并通过问卷调查的方式进行了实证检验.研究对象主要聚焦于大学生群体,探究他们的绿色服装消费认知如何影响再生服装的消费意向.研究结果表明,大学生的绿色服装消费认知对再生服装的消费意向具有积极的推动作用.具体来说,这种认知首先影响了消费者的感知易用性,进而影响了感知有用性和态度,最终间接影响了消费意向.
Abstract
In order to delve into the theoretical framework of recycled apparel consumption,a structural equation was constructed based on the Technology Acceptance Model and empirically tested through questionnaire surveys.The study primarily focuses on university students,exploring how their ecological clothing consumption cognition influences the intention to consume recycled apparel.The findings indicate that university students'ecological clothing consumption cognition positively influences the intention to consume recycled apparel.Specifically,this cognition first affects consumers'perceived ease of use,subsequently influencing perceived usefulness and attitudes,ultimately indirectly impacting consumption intention.
关键词
服装绿色消费认知/再生服装/结构方程模型/消费意向/技术接受模型Key words
green consumption cognition/recycled apparel/structural equation model/consumption intention/Technology Ac-ceptance Model引用本文复制引用
基金项目
广州城市理工学院大学生创新创业训练计划项目(SJ230151)
出版年
2024
NETL
NSTL
维普
万方数据