Consumption Intention of University Students for Recycled Clothing based on the Technology Acceptance Model
In order to delve into the theoretical framework of recycled apparel consumption,a structural equation was constructed based on the Technology Acceptance Model and empirically tested through questionnaire surveys.The study primarily focuses on university students,exploring how their ecological clothing consumption cognition influences the intention to consume recycled apparel.The findings indicate that university students'ecological clothing consumption cognition positively influences the intention to consume recycled apparel.Specifically,this cognition first affects consumers'perceived ease of use,subsequently influencing perceived usefulness and attitudes,ultimately indirectly impacting consumption intention.
green consumption cognitionrecycled apparelstructural equation modelconsumption intentionTechnology Ac-ceptance Model
NETL
NSTL
万方数据
维普
