彝族刺绣文创产品发展调查研究
Investigation into the Development Status of Yi Ethnic Embroidery Cultural and Creative Products
胡弟聪 1雷灿 1周祖飞 1和积旺 1庞金汇 1刘瑛 1陈根1
作者信息
- 1. 楚雄师范学院管理与经济学院,云南楚雄 675000
- 折叠
摘要
文章以调查问卷的形式,探究了当前彝族刺绣的发展情况.通过调查分析,认为彝族刺绣在当前的传承发展困境中,需要从"走出来""传下去"两个角度提升其发展质量,并以喜闻乐见的文创产品等形式,传承民间传统技艺,促进彝族刺绣文化的活态化发展.同时,需要提高产品设计和创新能力,加强品牌建设,从而提高消费者对产品的认同感和信任度.
Abstract
The work primarily delves into the development status of Yi ethnic embroidery Upon analysis of the survey findings,it is contended that the inheritance of Yi ethnic embroidery necessitates enhancement from the dual perspectives of"emergence"and"continuation",utilizing formats such as culturally appealing cultural and creative products to transmit folk traditional craftsmanship,thereby fostering the dynamic development of Yi ethnic embroidery culture.Concurrently,there is a need to elevate product design and innovation capabilities,bolster brand construction,thus enhancing consumer identification and trust in the products.
关键词
彝族刺绣/文创产品/问卷调查/产品创新力Key words
Yi ethnic embroidery/cultural and creative products/survey inquiry/product innovation prowess引用本文复制引用
基金项目
大学生创新创业训练计划项目(国家级一般项目)()
出版年
2024
NETL
NSTL
维普
万方数据