人工智能与虚拟现实技术在汉服产业中的价值初探
Exploring the Value of Artificial Intelligence and Virtual Reality Technology in the Hanfu Industry
丁宇诚 1冯艺淞 2吴雨航 1李浩 2龙雨 1程子萱 1颜璐1
作者信息
- 1. 四川传媒学院,四川成都 611730
- 2. 浙江理工大学,浙江杭州 311199
- 折叠
摘要
人工智能在汉服产业中的应用,可有效提升生产效率和设计创新能力,通过数据分析和算法优化,实现精准市场需求预测和生产流程优化.同时,虚拟现实技术为汉服产业带来了全新的消费者体验和销售模式,通过虚拟试穿等方式,增强消费者的购买意愿和品牌认同感.此外,人工智能与虚拟现实的融合应用,为汉服产业提供了更精准的市场分析和营销策略,助力产业创新发展,推动产业迈向更加智能化、品牌化的新阶段.
Abstract
The application of artificial intelligence in Hanfu industry can effectively improve production efficiency and design innovation ability.Through data analysis and algorithm optimization,accurate market demand forecasting and production process optimization can be achieved.At the same time,virtual reality technology has brought a new consumer experience and sales model to the Hanfu industry.Through virtual fitting and other ways,consumers'purchase intention and brand identity are enhanced.In addition,the integrated application of artificial intelligence and virtual reality provides more accurate market analysis and marketing strategies for the Hanfu industry,helping the innovation and development of the industry,and promoting the industry to a new stage of more intelligent and branding.
关键词
人工智能/虚拟现实/汉服Key words
artificial intelligence/virtual reality/hanfu引用本文复制引用
基金项目
四川传媒学院2023年校级科研项目研究类青年教师专项项目(X20230948)
出版年
2024
NETL
NSTL
维普
万方数据