西部皮革2024,Vol.46Issue(9) :62-64.DOI:10.20143/j.1671-1602.2024.09.062

潮牌服饰中街头涂鸦风格的视觉传达设计研究

Visual Communication Design of Street Graffiti Style in Trendy Fashion Apparel

袁文龙
西部皮革2024,Vol.46Issue(9) :62-64.DOI:10.20143/j.1671-1602.2024.09.062

潮牌服饰中街头涂鸦风格的视觉传达设计研究

Visual Communication Design of Street Graffiti Style in Trendy Fashion Apparel

袁文龙1
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作者信息

  • 1. 长春理工大学,吉林长春 130013
  • 折叠

摘要

街头涂鸦风格具有独特的视觉传达效果和风格.文章探讨了街头涂鸦风格在潮牌服饰中的视觉传达设计,分析了其对品牌形象和消费者认知的影响.研究认为,街头涂鸦风格能塑造品牌的独特形象,引发消费者的共鸣和情感连接.此外,还提出了一些设计原则和技巧,以帮助设计师在潮牌服饰中成功地运用街头涂鸦风格.

Abstract

The street graffiti style harbors a unique visual communication efficacy and demeanor.The work delves into the visual communication design of street graffiti style within trendy fashion attire,and analyzes its impact on brand imagery and consumer perception.The study suggests its capacity to shape a brand's singular image,inciting resonance and emotional connectivity among consumers.Additionally,the study proffers certain design principles and techniques to aid designers in effectively integrating street graffiti style into trendy fashion attire.

关键词

潮牌服饰/街头涂鸦/视觉传达设计/品牌形象

Key words

trendy fashion attire/street graffiti/visual communication design/brand imagery

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出版年

2024
西部皮革
四川省皮革行业协会 四川省皮革学会 四川省皮革研究所

西部皮革

影响因子:0.293
ISSN:1671-1602
参考文献量7
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