品牌服装网络营销活动中消费者参与策略探析
Explorations into Consumer Engagement Strategies within the Realm of Brand Apparel's Online Marketing Initiatives
孙浩1
作者信息
- 1. 江苏师范大学科文学院,江苏徐州 221132
- 折叠
摘要
文章通过文献综述和案例分析,对品牌服装网络营销活动以及消费者的参与行为进行了系统而全面的分析,以探究品牌服装网络营销活动中消费者的参与策略.研究结果表明,通过优化社交媒体营销策略、实施个性化定制推广策略、积极鼓励用户生成内容参与策略以及设立营销活动参与奖励机制,可以显著提升消费者的参与度,进而有效增强品牌服装网络营销活动的实际成效和广泛影响力.
Abstract
This article presents an exhaustive and methodical analysis of online marketing campaigns for brand apparel,delving into consumer engagement patterns via a thorough examination of literature and case studies.The primary objective is to scrutinize the tactics employed by consumers when participating in online marketing campaigns for brand apparel.Research findings suggest that optimizing strategies pertaining to social media marketing,implementing personalized promotional approaches,actively fostering user-generated content participation,and establishing mechanisms for rewarding campaign involvement can considerably heighten consumer engagement.Consequently,these measures amplify the efficacy and far-reaching impact of online marketing campaigns for brand apparel.
关键词
品牌服装/网络营销/消费者参与/营销策略/优化对策Key words
brand apparel/internet-based marketing/consumer engagement/marketing strategies/optimization techniques引用本文复制引用
出版年
2024
NETL
NSTL
万方数据