Shoe Consumption Behavior under the Influence of Social Media based on the EKB Model:A Case Study of Little Red Book
This work examined the impact of social media on shoe consumption behavior,using the Little Red Book platform as a case study.Employing an enhanced EKB model,it analyzed the process of consumer purchasing behavior,and designed survey questionnaires to collect data and conduct data analysis.The result reveals that the dimensions of information input,information search,shopping evaluation,and post-purchase feedback all influence purchasing behavior,thereby providing insights for social media platforms and footwear brands in guiding consumer consumption.
social mediaEKB modelpurchase decision-makingconsumption behavior
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