基于新中式设计下的香云纱消费偏好与发展创新研究
Consumer Preferences and Development of Xiangyun Gauze based on New Chinese Design
王月1
作者信息
- 1. 佳木斯大学,黑龙江佳木斯 154007
- 折叠
摘要
随着现代互联网电商平台的快速发展,给人们的消费方式和消费渠道带来了新的可能.香云纱作为一种传统的非遗手工艺丝绸制品,在互联网直播电商和短视频的带动下,被越来越多的人们所关注.文章以香云纱为研究对象,基于消费者偏好心理学相关的内容对其市场现状进行深入分析,并对其未来的发展提出可行性建议,以期为香云纱的市场发展提供新的研究视角和参考.
Abstract
With the rapid development of modern Internet e-commerce platforms,it provides new possibilities for people's consumption patterns and consumption channels.Xiangyun gauze,as a kind of traditional intangible heritage handicraft silk products,has been paid more and more attention by people under the drive of Internet live e-commerce and short video.Taking Xiangyun gauze as the research object,this study conducts an in-depth analysis on its market status based on the consumer preference psychology,and puts forward effective suggestions for its future development,in order to provide a new research perspective and reference for the market development of Xiangyun gauze.
关键词
消费偏好/香云纱/马面裙Key words
consumer preferences/Xiangyun gauze/horse face skirt引用本文复制引用
出版年
2024
NETL
NSTL
万方数据