Consumer Preferences and Development of Xiangyun Gauze based on New Chinese Design
With the rapid development of modern Internet e-commerce platforms,it provides new possibilities for people's consumption patterns and consumption channels.Xiangyun gauze,as a kind of traditional intangible heritage handicraft silk products,has been paid more and more attention by people under the drive of Internet live e-commerce and short video.Taking Xiangyun gauze as the research object,this study conducts an in-depth analysis on its market status based on the consumer preference psychology,and puts forward effective suggestions for its future development,in order to provide a new research perspective and reference for the market development of Xiangyun gauze.
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